Weather is a key factor shaping consumer’s
moods, mindsets and actions.
Learn HowWeather sites connect brands with engaged consumers
at the moment of action and inspiration.
Users choose AccuWeather because they
trust our proven Superior Accuracy™ to help
make the best decisions.
AccuWeather Advertising is an award-winning,
trusted, and effective platform that influences
consumers’ buying decisions.
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The AccuWeather Advantage™
The Winning Formula Behind the World’s Most Trusted Weather Platform
For more than 60 years, AccuWeather has helped people plan what to wear, where to go and how to stay safer. Built on proven Superior Accuracy™, consumer trust and unmatched global scale, AccuWeather’s winning formula connects brands to audiences in the moments that matter most.
60+ Years of Leadership
For more than six decades, AccuWeather has been a trusted source of weather information, shaping how people plan what comes next.
Proven Superior Accuracy
AccuWeather’s forecasts are built on industry-leading science and rigor, delivering accuracy that consumers and brands rely on with confidence.
Unmatched Global Reach
AccuWeather delivers reach at true global scale, connecting brands to audiences worldwide.
Benchmark-Breaking Engagement
AccuWeather transforms engagement into results for brands, delivering 7–10x higher engagement with proprietary ad units compared to industry averages.*
With unrivaled contextual relevance and global scale, AccuWeather connects advertisers to audiences at the moment of decision — driving deeper engagement, inspiring action and delivering measurable results.
Connect with the AccuSeekers
AccuWeather users never settle for the pre-loaded weather app on their phone. They’re planners who value quality and reliability. They make purposeful decisions and seek guidance on how to spend their time, money and attention. That’s why they turn to AccuWeather.
Of consumers say they rely on AccuWeather as a trusted partner in making daily decisions.
Of consumers name AccuWeather as the most trusted weather source thanks to its proven Superior Accuracy.
Of consumers report that weather directly affects their purchasing decisions.
Our users belong to every demographic and region, yet share one defining trait: intention.
They don’t check AccuWeather out of habit, they depend on it.
Average daily visits per user that deliver multiple high-value touchpoints for your brand every single day.
Weather is a lean-in experience; it’s where decisions are made. AccuWeather sits at the center of people’s daily lives, guiding actions, purchases and plans in real time. That intent transforms every impression into impact, every message into meaning and every partnership into performance.
Explore the AccuWeather Media Kit
Our robust advertising capabilities, insights and resources are designed to
help brands win with context and precision.
Ad Formats & SpecsSolutions by VerticalVideo SolutionsCase StudiesAbout AccuWeather
*Sources: SimilarWeb, July 2025 / Google Ad Manager, 2025 / AccuWeather Consumer Survey 2025 / 7–10x higher CTR compared to IAB standards.