Success Story
Mandatory government initiative sees 27MM impressions and high viewability through a cross-platform, one-day takeover campaign across AccuWeather platforms
Summary
A mandatory government initiative sees 27MM impressions and high viewability through a cross-platform, one-day takeover campaign across AccuWeather platforms.
The Challenge
The Solution
The Result
• The high-impact campaign garnered 27MM+ impressions, over the span of one day
• The top 4 ad placements within the campaign garnered a 0.30% CTR compared to AccuWeather’s benchmark of 0.16%
• The in-app adhesion unit had a viewability of 92%
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