Success Story

Mandatory government initiative sees 27MM impressions and high viewability through a cross-platform, one-day takeover campaign across AccuWeather platforms

Summary

A mandatory government initiative sees 27MM impressions and high viewability through a cross-platform, one-day takeover campaign across AccuWeather platforms.

Key Highlights

AccuWeather worked with a key government initiative to provide high exposure advertising throughout a full-day sponsorship.

The brand received all ad placements during this full-day takeover.

The high impact campaign garnered 27MM+ impressions.

Key Highlights

Lessons learned from the 2019 hurricane season. Reducing the risk and liability before, during and after the storm

An in-depth look at the 2020 hurricane season forecast

Impacts of Hurricanes Barry and Dorian and Tropical Storm Imelda

The Challenge

AccuWeather worked with a key government initiative to create a high-impact presence across mobile, desktop and network platforms in order to provide high exposure throughout a full-day sponsorship. Through this full-day takeover, the brand received all ad placements across AccuWeather platforms, as well as a unique network integration that ran on most major TV providers throughout the U.S.

The Solution

• High-impact, cross-platform, 1-day takeover

Through this full-day takeover, the brand received all ad placements across AccuWeather platforms, as well as a unique network integration that ran on most major TV providers throughout the U.S.

The Result

• The high-impact campaign garnered 27MM+ impressions, over the span of one day
• The top 4 ad placements within the campaign garnered a 0.30% CTR compared to AccuWeather’s benchmark of 0.16%
• The in-app adhesion unit had a viewability of 92%

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