Mandatory government initiative sees 27MM impressions and high viewability through a cross-platform, one-day takeover campaign across AccuWeather platforms
A mandatory government initiative sees 27MM impressions and high viewability through a cross-platform, one-day takeover campaign across AccuWeather platforms.
Lessons learned from the 2019 hurricane season. Reducing the risk and liability before, during and after the storm
An in-depth look at the 2020 hurricane season forecast
Impacts of Hurricanes Barry and Dorian and Tropical Storm Imelda
• The high-impact campaign garnered 27MM+ impressions, over the span of one day
• The top 4 ad placements within the campaign garnered a 0.30% CTR compared to AccuWeather’s benchmark of 0.16%
• The in-app adhesion unit had a viewability of 92%
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