Success Story
Mandatory government initiative sees 27MM impressions and high viewability through a cross-platform, one-day takeover campaign across AccuWeather platforms

Summary
A mandatory government initiative sees 27MM impressions and high viewability through a cross-platform, one-day takeover campaign across AccuWeather platforms.
The Challenge

The Solution
The Result
• The high-impact campaign garnered 27MM+ impressions, over the span of one day
• The top 4 ad placements within the campaign garnered a 0.30% CTR compared to AccuWeather’s benchmark of 0.16%
• The in-app adhesion unit had a viewability of 92%
Contact sales
Tell us about your company and one of our experts will be in touch.
The latest from AccuWeather
Press Release
Veteran Content Creator Helen Swenson Becomes AccuWeather's Chief Content Officer
AccuWeather Global Weather Center, June 24, 2022- AccuWeather, the most accurate and most used source of global weather forecasts and warnings, today announced the addition of veteran content creator Helen Swenson to its dynamic leadership team as Chief Content Officer effective June 13, 2022. Swenson comes to AccuWeather from her previous role as Vice President...




Press Release
AccuWeather Vice President of Information Security Dr. Claudia Natanson Honored by Queen
AccuWeather Global Weather Center, June 17, 2022 - AccuWeather Vice President of Information Security Dr. Claudia Natanson has been awarded the Most Excellent Order of the British Empire (MBE) in the Queen's Jubilee Honors List for contributions to the field of cyber security. The MBE honor, first established by King George during World War I...




Press Release
AccuWeather Announces Executive Leadership Elevations
AccuWeather Global Weather Center, June 15, 2022 – AccuWeather, the most used and proven most accurate source of forecasts and warnings globally, proudly announced that Kurt Fulepp has been promoted to President of Digital, reporting to President Steven R. Smith. Brian Baker will become AccuWeather's Chief Product and Design Officer, the position previously held by...