Digital Advertising

Reach

Advertising on AccuWeather.com connects the dots between your brand and 170+ million monthly visitors.

5b

Monthly ad impressions across all devices

$109k

Desktop market share (HHI)

$79k

Mobile market share (HHI)

The AccuWeather Difference

AccuWeather influences over 40 million consumers everyday.

Brand partners can feel secure knowing that privacy, transparency and trust are at the foundation of our digital identity.
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Trust & credibility

AccuWeather proudly works in partnership across the Fortune 500 and collaborates with the leading 3rd party vendors to verify that we meet the gold standard in trust and privacy in the ads we serve: Tag certified, MOAT certified, Akamai.

Transparency & privacy

At AccuWeather, we pride ourselves on our digital platforms being privacy centric environments and are compliant to all IAB transparencies including GDPR and CCPA.

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Scale

Users come to AccuWeather on average 3x per day across our desktop, mobile web, and mobile app environments. Our constant consumer interaction makes AccuWeather the perfect platform for an “always on” go-to-market brand strategy.
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Trust & credibility

AccuWeather proudly works in partnership across the Fortune 500 and collaborates with the leading 3rd party vendors to verify that we meet the gold standard in trust and privacy in the ads we serve: Tag certified, MOAT certified, Akamai.

Image

Transparency & privacy

At AccuWeather, we pride ourselves on our digital platforms being privacy centric environments and are compliant to all IAB transparencies including GDPR and CCPA.

Learn More
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Scale

Users come to AccuWeather on average 3x per day across our desktop, mobile web, and mobile app environments. Our constant consumer interaction makes AccuWeather the perfect platform for an “always on” go-to-market brand strategy.
Performance

How AccuWeather can amplify your brand

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Efficiency & performance

Buyers looking to run programmatically will receive our highest performing inventory at efficient pricing, guaranteed to outperform standard engagement benchmarks and viewability requirements.
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Unique targeting capabilities

Time, place & intent. These pillars allow brand partners the opportunity to own meaningful moments in consumers’ lives. AccuWeather’s ability to segment a user’s daily activities and audiences, as well as discern user intent, provide the ability to reach relevant audiences at the right place and time, “owning the moment” when it matters most.

Media Kit Ad Specs

Custom content & creative executions

Our proprietary suite of ad products and custom solutions offer brands stand-out exposure fostering deep consumer engagement.
Learn More
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Weather & condition based triggering

AccuWeather has the unique ability to layer on dynamic weather or condition triggering to any audience segments or digital executions. Dynamic triggering allows brands to target consumers based on conditions that align with their campaign objectives creating relevance and further engagement. Triggers may include: Lifestyle Focused, Impact Based, RealFeel®   / RealFeel Shade™, and Weather Conditions.
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Off-Property data

To scale with the market and needs of our clients, AccuWeather developed AccuWeatherIQ™, which combines unique proprietary forecasts with our robust user base to create AccuWeather segments that can be leveraged on and off-property. Segments are available via LiveRamp and include daily forecasts available for media and weekly forecasts available against search and social.
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Efficiency & performance

Buyers looking to run programmatically will receive our highest performing inventory at efficient pricing, guaranteed to outperform standard engagement benchmarks and viewability requirements.
Image

Unique targeting capabilities

Time, place & intent. These pillars allow brand partners the opportunity to own meaningful moments in consumers’ lives. AccuWeather’s ability to segment a user’s daily activities and audiences, as well as discern user intent, provide the ability to reach relevant audiences at the right place and time, “owning the moment” when it matters most.
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Custom content & creative executions

Our proprietary suite of ad products and custom solutions offer brands stand-out exposure fostering deep consumer engagement.
Learn More
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Weather & condition based triggering

AccuWeather has the unique ability to layer on dynamic weather or condition triggering to any audience segments or digital executions. Dynamic triggering allows brands to target consumers based on conditions that align with their campaign objectives creating relevance and further engagement. Triggers may include: Lifestyle Focused, Impact Based, RealFeel® / RealFeel Shade™, and Weather Conditions.
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Off-Property Data

To scale with the market and needs of our clients, AccuWeather developed AccuWeatherIQ™, which combines unique proprietary forecasts with our robust user base to create AccuWeather segments that can be leveraged on and off-property. Segments are available via LiveRamp and include daily forecasts available for media and weekly forecasts available against search and social.

Contact sales

Learn more about advertising opportunities with AccuWeather.
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