Success Story
#1 battery brand sees 3x more engagement with AccuWeather’s severe weather-triggering and custom content
Summary
A #1 battery brand sees 3x more engagement with AccuWeather’s severe weather-triggering and custom content.
The Challenge
The Solution
- • High-Impact, cross-platform display units
• Severe weather triggering & targeting
• Custom, co-branded video and article content
• Native, in-app background integration
The Result
• AccuWeather performed 20% above the brand agency’s viewability standards across weather aligned media and messaging
• Weather triggered messaging received 3x more interaction that standard run of site media
• Custom content featuring extreme meteorologist, Reed Timmer, garnered a 5.05% CTR
• 40% attention quality* on custom content
• 2x the benchmarked universal interaction rate**
*Attention Quality: Ratio of users that converted from hovering over an ad to interacting
**Universal Interaction Rate: Percentage of impressions where a user entered the frame of an ad and was active for at least half a second
Contact sales
Tell us about your company and one of our experts will be in touch.
The latest from AccuWeather
Press Release
AccuWeather® and Ambient Weather® Launch the Exclusive AccuWeather Ambient Weather Station Product Line
Introducing the Official Weather Stations of AccuWeather - The Pinnacle of Hyperlocal Weather Reporting
Press Release
AccuWeather Appoints Rushelle Y. Bailey As General Counsel
AccuWeather, Inc., the global leader in weather forecasting services, has appointed Rushelle Y. Bailey Esq. as General Counsel
Press Release
AccuWeather Highlights AI, Risk Comms, Hyperlocal Reporting, Climate Change at AMS Annual Meeting
AccuWeather Global Weather Center - January 29 2024 - AccuWeather expert meteorologists will lead and participate in discussions on a variety of important topics related to this year's meeting theme, "Living in a Changing Environment," including combining the best elements of human expertise, AI, and machine learning in the quest for the perfect forecast; leveraging weather...