AccuWeather delivers 30MM+ impressions for big box tech retailer’s 24-hour Black Friday campaign
AccuWeather delivers 30MM+ impressions for big box tech retailer’s 24-hour Black Friday campaign.
Lessons learned from the 2019 hurricane season. Reducing the risk and liability before, during and after the storm
An in-depth look at the 2020 hurricane season forecast
Impacts of Hurricanes Barry and Dorian and Tropical Storm Imelda
- • Cross-platform takeovers
- • High-impact custom ad units
- • In a span of 24 hours, AccuWeather delivered over 30 million impressions and almost 137K clicks (170% of brand’s KPI of 80K clicks)
- • The high-impact mobile web hero placement delivered a CTR of 3.21%, while the desktop hero placement delivered a 1.01% CTR
- • Nearly 85% of the impressions delivered were from mobile and apps, reaching users on the move as they were shopping
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