Success Story

AccuWeather delivers 30MM+ impressions for big box tech retailer’s 24-hour Black Friday campaign

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Summary

AccuWeather delivers 30MM+ impressions for big box tech retailer’s 24-hour Black Friday campaign.

Key Highlights

AccuWeather and a big box tech retailer launched a Black Friday campaign.
The campaign aimed to reach a large number of consumers and promote the brand’s holiday weekend discounts.
In a span of 24 hours, AccuWeather delivered over 30 million impressions and almost 137K clicks.

Key Highlights

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Impacts of Hurricanes Barry and Dorian and Tropical Storm Imelda

The Challenge

AccuWeather and a big box tech retailer launched a Black Friday campaign aimed to reach a large number of consumers and promote the brand’s holiday weekend discounts. AccuWeather created custom, high-impact creatives that were strategically positioned cross-platform around highly-engaged content before the shopping holiday, ensuring maximum viewability and engagement for the campaign. By utilizing a cross-platform takeover strategy 24-hours before the shopping holiday, the brand’s campaign messaging was constantly present and highly visible throughout the consumers’ planning process.
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The Solution

  • • Cross-platform takeovers 
  • • High-impact custom ad units

The Result

  • • In a span of 24 hours, AccuWeather delivered over 30 million impressions and almost 137K clicks (170% of brand’s KPI of 80K clicks) 
  • • The high-impact mobile web hero placement delivered a CTR of 3.21%, while the desktop hero placement delivered a 1.01% CTR 
  • • Nearly 85% of the impressions delivered were from mobile and apps, reaching users on the move as they were shopping

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