Success Story

AccuWeather delivers 30MM+ impressions for big box tech retailer’s 24-hour Black Friday campaign

Summary

AccuWeather delivers 30MM+ impressions for big box tech retailer’s 24-hour Black Friday campaign.

Key Highlights

AccuWeather and a big box tech retailer launched a Black Friday campaign.

The campaign aimed to reach a large number of consumers and promote the brand’s holiday weekend discounts.

In a span of 24 hours, AccuWeather delivered over 30 million impressions and almost 137K clicks.

Key Highlights

Lessons learned from the 2019 hurricane season. Reducing the risk and liability before, during and after the storm

An in-depth look at the 2020 hurricane season forecast

Impacts of Hurricanes Barry and Dorian and Tropical Storm Imelda

The Challenge

AccuWeather and a big box tech retailer launched a Black Friday campaign aimed to reach a large number of consumers and promote the brand’s holiday weekend discounts. AccuWeather created custom, high-impact creatives that were strategically positioned cross-platform around highly-engaged content before the shopping holiday, ensuring maximum viewability and engagement for the campaign. By utilizing a cross-platform takeover strategy 24-hours before the shopping holiday, the brand’s campaign messaging was constantly present and highly visible throughout the consumers’ planning process.

The Solution

• Cross-platform takeovers
• High-impact custom ad units

The Result

• In a span of 24 hours, AccuWeather delivered over 30 million impressions and almost 137K clicks (170% of brand’s KPI of 80K clicks)
• The high-impact mobile web hero placement delivered a CTR of 3.21%, while the desktop hero placement delivered a 1.01% CTR
• Nearly 85% of the impressions delivered were from mobile and apps, reaching users on the move as they were shopping

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